A Good title for every article on your site is hugely important. It literally can be the difference between getting no visitors and getting thoasands of visitors.
Here is what I often tell my writers to do when creating a title for an article.
- Your page should be coded so that this title appears in the meta <title> tag and within a heading tag (h1, h2 or h3 etc.)
- Your meta title should not be automatically filled with a big long sentence from every page e.g having "May Site Name - My site is cool" at the end or beginning of every title like a lot of sites do.
- Forget about catchy headlines for a minute
- Avoid stuffing it with lots of useless words like and, the, he, she etc.
- Think Keywords that peopls search for.
- Go for a mixture of longtail keywords.
So lets think of a theoretical article to try:
Article about a fixing your Cambridge Audio amplifier that doesn't give off any sound.
Example of a bad title:
"The easiest way to mend a broken amplifier in just 37 minutes"
That sucks - most of the words are useless grammar type words, or words that people won't search for like "easiest" or "minutes".
Before you start the title think of some specefic phrases for the article:
"Cambridge Audio Amplifier"
"Cambridge Audio Amp"
"Broken Amp"
"Fix Amp"
"Repair Amp"
"Broken Amplifier"
"Fix Amplifier"
"Repair Amplifier"
"Amp No Sound"
"Amplifier No Sound"
Now I want to cram most of those into the title as I can - but also want to pick a strong phrase to put at the start of the title - I often find Google gives more weight to words at the beginning of a title than at the end (just personal experience talking here - not solid proof).
For my main phrase I will pick "Repair Cambridge Audio Amplifier"
So I would make something like this:
"Repair Cambridge Audio Amplifier Amplifier - Fix Broken Amp With No Sound"
Look how many keywords I crammed in there! Even if someone searches for a phrase like "Cambridge Audio No Sound" I could still appear in the top 10 because the words are somewhere in the title - they don't neccesarily have to be in the right order (although it helps).
I could end up getting in the top 10 for any of these:
Cambridge Audio
Audio Amplifier
Repair Cambridge Audio Amplifier
Repair Cambridge Audio Amp
Cambridge Audio Amp
Cambridge Audio Amplifier
Broken Cambridge Audio Amplifier
Broken Cambridge Audio Amp
Broken Amp
Broken Amplifier
and so on....
Chances are I will get in the top 10 for some.
Using this method means you can almost always get in the top 10 with any article for at least some keyword phrases (providing your site has a decent amount of backlinks as a whole).
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